FWC360 is a premiumisation advisory and execution firm that delivers a combination of premium product creation, design, positioning, brand identity, and direct-to-consumer strategies for consumer products and services.
We call this Actuation. We articulate actuation as the ability to do and deliver, not just the process of linking strategy to design, but executing on-ground, culminating in the creation of premium products, aligned with the consumer’s soul. All this with the purpose of delivering growth and tangible results for our clients.
An idea and innovation-centric approach, is at the heart of the FWC360 process. We envisage and craft premium products end-to-end to take brands upstream. With our unique understanding of the premiumisation process and a luxury thinking mindset, we elevate and transform both businesses and brands.
Product Design & Design Thinking
e-design or Ground Up Product ideas, Packaging & Brand Stories
D2C Strategy & Implementation
We take a holistic omni-channel approach in calibrating your go-to-market strategy using consumer & industry data and follow it through to execution
Positioning, Branding & Brand Philosophy
Re-positioning your Brand & all Brand assets (or creating a new brand) with a goal to get you where you want to be