Read more at:
Pernod Ricard India, India’s second biggest distiller, said it has an ambitious plan to triple its revenue over the next decade by prioritizing premiumization and innovation in the Indian market. The company launched two whiskies – Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky – as part of this initiative following the launch of Longitude 77 -the first Indian Single Malt by Pernod Ricard.