Team
The FWC360 team ethos is based on recognising the combination, of individual and collective strength.
The wolf is as strong as the pack.
The pack is as strong as the wolf.
Core Team
- Theron Carmine de Sousa
- Sahil Sadarangani
- Ryan Netto
Active Advisory
- Ryan Michigan
- Karishma Chandy
- Neeraj Mehra
Theron Carmine
Theron Carmine de Sousa (TC) has over 20 years experience in brand building, product design and brand strategy. He has designed products and brand strategies for some of the foremost brands in India and the world, such as, Focal, L’Oréal, among others.
He has lived in various parts of the world, and has a deep understanding of materials, flavours, styles, cultures and cult-brand practices that impact product and design thinking. He has successfully run and exited (sold) design and brand consulting firms, including a stake in content/television software firm Keylight India.
TC has also helped set up The Sustainable Forum at Design Week with a focus on sustainability beyond ESG; and as more of a Fiscally Positive Process.
Professional
Features
Sahil Sadarangani
Sahil is a serial entrepreneur with a diligent step-by-step approach to problem solving. Deep Research – Deep Data Mining – Collation – Planning – Adaptive Execution.
An expert in Value Creation, be it for/of people, product and/or services, If you ask Sahil what excites him; His answer will always be : “What & Whom doesn’t ?! It’s not what excites me, because everything does. However I’m always curious, learning and accepting of what IS.”
Adapting his abilities through knowledge, while viewing the world through a crystal clear lens helps him assess and execute ideas with an objective, focused and a very careful approach.
Ryan Netto
M.Sc. Sustainable Entrepreneurship Rijks-University of Groningen, Netherlands (Overseeing Millennial, & Gen Z Targeting)
An undergraduate in Hospitality & Business, BBA Wittenborg University, Netherlands, Ryan worked as operations lead for large e-payments and hospitality chains, to digital communication start-ups in India.
He was tasked with a supervisory set up role at a Unicorn start-up in the Netherlands before beginning his post-graduation/advanced masters at Rijks. His inputs help simplify and minimise online and offline jargon. A passionate and persistent professional, who loves solving problems and identifying opportunities for driving businesses forward. He brings valuable insights in understanding multiple factors from conceiving, to implementing products & services for new age consumers & organisations, from a policymaking and corporate perspective.
“My thesis helped explore the dynamics of athleisure (products) & sustainability; and its impact on younger consumers. My goal is to help add qualitative frameworks for the team by developing sustainable practices and product stories, to appeal to new-age consumers.”
DR. RYAN MICHIGAN, PhD
(Overseeing Risk, Compliance, Structure and Scale)
Ryan has a PhD in management from Columbia University, New York, an MBA from the Indian Institute of Management, Ahmedabad and an undergraduate degree in Physics from St Xavier’s College, Mumbai.
Dr. Michigan is a strategy, risk and analytics professional with multiple decades of experience in strategy, risk, marketing and analytics. He has worked closely with startups, FinTechs, and major financial institutions in India, the United States, and in the Asia Pacific region.
He also has consumer retail and logistics experience from his work at Boston Consulting. He currently consults with Ondeck Australia, a fintech focused on small business finance.
Ryan Michigan’s perspective on premiumisation :
“This would be an ideal add to an internal venture portfolio, a strategic investment in a company with potential synergies but outside the wheelhouse. The range of options if successful, include being absorbed completely or continuing to be a standalone growth partner.
Creating a parallel product range is outside what most mid-market (mass and mass plus) companies would do or are able to do. When (premiumisation is) done right, there is minimal risk of cannibalising current lines while reaching a premium customer & potentially even generating a halo effect, as Lexus does for Toyota.”
Karishma Chandy
Karishma Chandy has over 15 years of experience in the alco-bev, design and advertising industry. Karishma is a certified sommelier and beverage specialist, an epicure with an affinity for literature and the arts.
She is currently running her first business venture in the alco-bev industry that has launched two brands so far Pitbull Rum & Pursue Hard Seltzer while also keeping her passion for wine alive with creative direction and digital marketing for Grover Zampa Vineyards, Diageo, Sula, & Aspri Group
NEERAJ MEHRA
Intelligence and insight
Neeraj has over 2-decades experience as a business intelligence specialist, having essayed multiple roles in marketing communications, demonstrating the value the specialism creates and the impact it makes on business growth.
He believes in the ROI that his role delivers, where precise intelligence drives decisions and having the right insight is the winning difference — he’s worked across multiple geographies and assignments in his Asia Pacific and global roles, as board advisor at a Saas start up, and a business intelligence and insights consultant.
Neeraj led business intelligence for the global McCann Health network across 20 markets, partnering the organisation leadership. Prior to that, he was among the founding members of McCann Asia Pacific’s business development unit in Singapore, working alongside the chief growth officer and regional management, as a new business and knowledge lead, forging connections with over 3,000 people to turn knowledge into a business advantage across McCann’s group companies and their leadership in 18 markets.
His skill lies in turning intelligence into a competitive advantage to deliver bespoke solutions in a time-scarce environment – whether it’s building a sector analysis, an M&A due diligence or partnering stakeholders in a new business pitch for a growth opportunity.
“My mission is to combine data, intelligence, insight and experiences to uncover useful information to seed new ideas, and impact business.”