India’s Luxury & Premium Fragrance market could take off – Import & Export data reveals the potential and the story behind the story
(2 min Read) With the drastic slowdown of Luxury & Premium brand sales in China, all global eyes are now looking at India as the next growth frontier. India is in the developed stage of a wave of ‘premiumisation’ as a mindset, affecting consumption patterns of ‘new money’ spenders.Consumers have been visibly moving up the […]
Premiumisation – The Key to Jaguar / Land Rover (Tata Motors) Profit Growth
Premiumisation: What Is It? What Isn’t It? When to Do It, and When Not To – Brandingmag
In May 2019, Coca-Cola European Partners unleashed a premium range of signature mixers on the UK market. At launch, the range was heralded as an ‘exciting new frontier’ for the brand: building on its proud history in drinks and cocktail culture, updated to reflect a growing appetite for more complex flavours from an emergent generation […]
Strategies To Premiumize Your Brand And Keep Growing – Forbes
Premiumization, a retail megatrend and strategic move by consumer brands to elevate product offerings and charge higher prices, is on the rise. Over the past couple of years, there’s been a growing demand for quality, authenticity and unique experiences. At the same time, inflation has driven companies to become more comfortable with price increases. However, […]
Tata Consumer Products’ R&D to focus on premiumisation of products and packaging through innovation
Fast-Moving Consumer Goods (FMCG) maker Tata Consumer Products’ Research & Development is focusing on premiumisation of its products and packaging through innovation to offer consumers a unique proposition in domestic and international markets. https://www.thehindubusinessline.com/companies/tata-consumer-products-rd-to-focus-on-premiumisation-of-products-and-packaging-through-innovation/article68393216.ece
Premiumization in India: Unlocking investment opportunities
Do you know what is common between India’s automotive, FMCG, real estate, electrical goods, travel, and even alcoholic beverage industries? That is of Premiumisation. Post one year of COVID-19, a secular trend of premiumisation has been driving profitability growth across a number of industries. As disposable incomes rise, more Indian families are transitioning into higher […]
Premiumization, omnichannel trends, diversity to shape marketing in India: Kantar report
Indian brands, both small and large, are looking to overhaul marketing strategies to match the evolving behaviour of consumers. A report by researcher Kantar indicated a shift towards localized marketing practices, targeting specific age groups such as Gen Z, Gen Alpha and millennials. Premiumization, omnichannel trends, diversity to shape marketing in India | Mint (livemint.com)
‘FMCG sector seeing premiumisation’- Suresh Narayanan, MD, Nestle
Nestle is seeing continued uptick in the premium products as a result of the ‘Wealth Effect’. Its managing director Suresh Narayanan in an interaction with the media on Thursday said those in the middle and upper middle class have the income and feel good about buying whatever they want to. However, he says inflation is […]
Wave of Premiumization is Here to Stay: Tanya Dubash, ED and Chief Brand Officer, GILAC
With more than 50 brands associating with Godrej L’Affaire in its sixth edition, the experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, received a tremendous response. The brand-agnostic owned media platform in the lifestyle space aims to bring together non-competing complementary brands in the lifestyle sector, conceptualized to celebrate the nuances of […]
Premiumization of Mahindra SUVs holds a mirror to luxury housing: Amit Kumar Sinha, MD, Mahindra Lifespaces
Mahindra Lifespaces plans to rebrand itself to a premium housing company and expand further into Mumbai, Pune and Bengaluru real estate markets. Premiumization of Mahindra SUVs holds a mirror to luxury housing: Amit Kumar Sinha, MD, Mahindra Lifespaces – Hindustan Times