(2 min Read) With the drastic slowdown of Luxury & Premium brand sales in China, all global eyes are now looking at India as the

In May 2019, Coca-Cola European Partners unleashed a premium range of signature mixers on the UK market. At launch, the range was heralded as an

Premiumization, a retail megatrend and strategic move by consumer brands to elevate product offerings and charge higher prices, is on the rise. Over the past

Fast-Moving Consumer Goods (FMCG) maker Tata Consumer Products’ Research & Development is focusing on premiumisation of its products and packaging through innovation to offer consumers

Do you know what is common between India’s automotive, FMCG, real estate, electrical goods, travel, and even alcoholic beverage industries? That is of Premiumisation. Post

Indian brands, both small and large, are looking to overhaul marketing strategies to match the evolving behaviour of consumers. A report by researcher Kantar indicated

Nestle is seeing continued uptick in the premium products as a result of the ‘Wealth Effect’. Its managing director Suresh Narayanan in an interaction with

With more than 50 brands associating with Godrej L’Affaire in its sixth edition, the experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies,

Mahindra Lifespaces plans to rebrand itself to a premium housing company and expand further into Mumbai, Pune and Bengaluru real estate markets. Premiumization of Mahindra