Product Design, Packaging Design, Product Positioning and D2C Go-to-Market.
The French luxury audio giant, Focal, wanted to launch an entry level Premium in-ear wired headset for the South Asian market.
We entered into JV license agreement, a first of its kind for Focal JM Labs globally, to design the end-to-end product including the award-winning packaging, the choice of materials, the colours, the look and the finish. We also led the successful D2C Limited Edition launch with 55,000 units being sold out in less than 100 days.
The product design combined inspirations from French history and the culture of the region with sustainable materials such as recycled metals, plastics & metal alloys. The Focal 100SI got excellent reviews from independent influencers and won multiple awards for product & packaging design.