Brand story, Campaign management, Videos & films.
World Bank, IMF and foreign institutional investor pitch campaign.
Ministry of Finance, Govt. of India, wanted to launch Bharat 22 ETF in collaboration with ICICI prudential. We understood that the ask was not to sell the ETF but to sell the India story. Our successful campaign led to the fund being over subscribed by over 200% and today the AUM of the fund stands at over $2.5 Billion.