Just Buy Live : an e-distributor that aimed to digitise supply chain mechanisms, while dis-intermediating distribution layers between large FMCG/FMEG brands and the independent kirana’s/mobile stores.

Through its native Supply Chain Module (SCM), Warehouse Management System (WMS) & Ordering Management System (OMS) and an ordering app for small-scale retailers, Just Buy also enabled small & medium sized credit lines from Rs. 20k to Rs. 20L for over 50,000 kirana shops.