Do you know what is common between India’s automotive, FMCG, real estate, electrical goods, travel, and even alcoholic beverage industries? That is of Premiumisation. Post one year of COVID-19, a secular trend of premiumisation has been driving profitability growth across a number of industries. As disposable incomes rise, more Indian families are transitioning into higher income brackets. We also observed secular shifts in attitudes towards saving (decline in Gross Domestic Savings) and a shift ..
Premiumization in India: Unlocking investment opportunities – The Economic Times (indiatimes.com)