We begin by getting an deep understanding of the complete consumer discovery journey (brand and/or new product design, etc.), and the decision-making process.

Then we start an adaptive, and collaborative deep dive into a comprehensive go-to-market plan including direct-to-consumer and Omni-channel choices, while calculating costs, and benefits of each strategy.

We think what sets us apart is not just a deep understanding of the direct-to-consumer algorithms and years of experience in honing the online game, but also our ability to balance the online smarts with the offline rigor needed for a hybrid market such as the Indian subcontinent.