Wave of Premiumization is Here to Stay: Tanya Dubash, ED and Chief Brand Officer, GILAC

With more than 50 brands associating with Godrej L’Affaire in its sixth edition, the experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, received a tremendous response. The brand-agnostic owned media platform in the lifestyle space aims to bring together non-competing complementary brands in the lifestyle sector, conceptualized to celebrate the nuances of lifestyle in an experiential manner.

Wave of Premiumization is Here to Stay: Tanya Dubash, ED and Chief Brand Officer, GILAC – Indian Retailer

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